Moda begins all data ingestion with the data from your store. This is critical to achieving several things, a few of which are listed below:

  • Existing customer profiles - name, email IDs, contact numbers, gender, age, address, etc.

  • Historical transaction data - past orders, products purchased, total spent, etc.

  • Predictive behavioral data - website visits, product/collection viewed, add to cart, checkout started, etc.

With your store data in place, you can begin running Moda’s conversion and retention engine seamlessly. You can set up campaigns, initiate flows to constantly capture a stream of interactions for each of your contacts, and model your future communication in a rich and personalized fashion.

Our article on how to set up your Shopify store on Moda should help you set up your first integration. In case you have any further queries, feel free to write to us at [email protected] and we’ll respond at the earliest.

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