A customer profile on Moda is an insight into a contact’s behavior with your store. Under this section, Moda imports your customer data from Shopify and sorts the profiles basis the degrees of information available such as the customer’s stage in the buyer journey and their purchase behavior on your store.

Moda classifies your store visitors and customers under 2 sections, namely:

  1. Anonymous Profiles are anonymous ID holders who do not have any unique identifiers associated with the profile such as email ID, phone number, etc.

  2. Contacts are profiles with one or more unique identifiers, who have consented to receive email and SMS messages

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