Moda captures and organizes the contacts on your Shopify store who have an email address and/or phone number as individual contact profiles. These Contacts could be customers or store visitors who have yet to make their purchase.
Moda captures a series of data points (both behavioral and transactional) pertaining to each contact, building a behavior model for each contact so you can hyper-personalize your messaging to them. This data also helps Moda offer a series of pre-configured segments to help you get started with the most important marketing flows and help you analyze your buyer's behavior.
Contact Attributes on Moda
Any ‘contact profile’ on Moda has the following attributes:
State of the customer's account. The state may be any one of the following:
Disabled: The customer doesn't have an active account. Customer accounts can be disabled from the Shopify admin at any time.
Declined: The customer declined the email invite to create an account.
Name of the city the contact resides in (picked from Shopify 'Default Address')
Name of the contact's company
Name of the country the contact resides in (picked from Shopify 'Default Address')
Timestamp at which the order was created
Email Marketing Consent
Status of email marketing consent provided by the contact
Email verification status of the contact
First name of the contact
Last name of the contact
The default address of the contact
Province of the contact (picked from Shopify 'Default Address')
Total number of orders placed by a contact
Revenue generated from the contact
SMS Marketing Consent
SMS Marketing consent of the contact (True or False)
Tag associated with the customer
Zip code of the contact
These attributes play a key role in helping you segment your audience to send personalized communication and drive conversion. Our article on how to segment your audience effectively should help you use these attributes to your brand's advantage.