To begin creating a segment:

  1. Click the “Create New Segment” button

  2. Name your segment

  3. Select your conditions. Our filter options allow you to pick from:

    1. Contact Attributes

    2. Events

      1. Shopify

      2. Email

      3. SMS

    3. Segments

  4. Create a combination of filters to narrow down your audience using the standard ‘AND’ and ‘OR’ functions offered with the filters.

  5. View the profiles that fulfill the conditions selected.

  6. Save your segment.

Congratulations! You have created your first segment on Moda. Go ahead and send them a personalized campaign to build value to this group of audience.

If you have any further queries, please write to us at [email protected] and we'll get back to you at the earliest.

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