Customer events track a series of activities done by the customer on your Shopify store. These events recreate the contact’s journey on your store in the platform, and are triggers to:
Enroll and unenroll contacts from relevant segments, dynamically.
Enroll your contacts in relevant flows on Moda.
These customer events also help you understand the efficiency of your campaigns (refer Profile report).
Understanding Customer Events
When a customer performs an action, Moda captures specific metrics via the native integration with Shopify. Different data points are captured about each event; common events include Started Checkout, Placed Order, and Viewed Product and Abandoned Checkout. Each metric that is captured in Moda also has metadata, which provides pertinent information about the event.
For instance, Shopify will track the start of a customer's checkout as a Started Checkout event, which Moda reads and records. Periodically, data about the product(s) still in the cart, the quantity of each item, the total cart value, etc., are provided to Moda from Shopify. This data is stored as a customer event associated with a specific contact, and contains all the details related to a particular customer's behavior.
List of Customer Events
Here’s a list of the customer events you can find on Moda:
Added to Cart
Clicked Product Image
Paid for Order
Partially Fulfilled Order
Partially Refunded Order
Viewed Product List
Resubscribed to Email Group
Unsubscribed from Email
Failed to deliver SMS
You can view the meta data associated with each of these events when you explore the filters. Find the definitions for all the metrics captured in the event meta data here.
In case you have any further queries, feel free to write to us at [email protected] and we’ll respond at the earliest.